Which of the following statements best describes a customer lifetime value (CLV)?

A. CLV is an assessment of how many valued customers shop with a retailer.
B. CLV is a numerical value of how much a "best customer" shops.
C. CLV is what a customer contributes to a retailer's profits over his or her entire relationship with the retailer.
D. CLV is the value placed upon a retailer by a consumer.
E. CLV is what retailers use to rate the value of guaranteed merchandise.


Answer: C

Business

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