Behavioral patterns and values that characterize a group of consumers in a target market are called
A. reference groups.
B. cultures.
C. social classes.
D. perceptual categories.
Answer: B
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Parfitt-Collins model is used to:
A) map customer needs to engineering characteristics of a product. B) uncover product shortcomings. C) forecast market share. D) determine how customers value different levels of product attributes.
Answer the following statements true (T) or false (F)
1. Role overload is a state of emotional, mental, and physical exhaustion, expressed as listlessness, indifference, or frustration. 2. Extra staff at peak periods is an example of buffers managers can use to prevent employee burnout. 3. Employee assistance programs focus on self-responsibility, nutritional and environmental awareness, relaxation techniques, and physical fitness. 4. In managing for motivation, you should think about employees as capital assets.
Which of the following best describes the skill sets used in data analytics?
A. Building data warehouses; Populating data structures; Mining the data. B. Developing data structures/models; Acquiring storage capacity; Analyzing the data. C. Acquiring/cleansing data; Creating data structures/models; Mining/analyzing data. D. Creating data; Building data structures; Piloting data studies.
A good example of informal learning would be
A) taking a course in golf or tennis. B) attending a seminar with friends. C) studying a text or manual as part of a course. D) acquiring a skill by observing a more experienced worker.