The management philosophy that focuses on customer satisfaction while allowing the organization to reach its objectives is known as the _________________________.
Fill in the blank(s) with the appropriate word(s).
marketing concept
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What are the three management functions that are central to meeting the needs of service customers?
a. Marketing, operations, and finance. b. Marketing, operations, and human resources. c. Marketing, finance, and accounting. d. Marketing, finance, and operations. e. Finance, accounting, and human resources.
Annabelle, a trader in securities, works for a national securities firm. She occasionally buys and sells securities for her personal account. On May 10, 2018, she purchased 100 shares of Acorn, Inc. common stock for a total of $40,000. She sold all of those shares for a total of $46,000 on July 11, 2019. What was the amount and nature of her gain or loss from this transaction? What could she have done to change this result?
What will be an ideal response?
Which of the following is NOT a social influence on consumer buying behavior?
a. personal characteristics b. family c. culture d. reference groups e. roles
According to Exhibit 2.1 "Ethical Business Leader's Decision Tree", which of the following is the first question managers should ask themselves when determining whether a proposed action is ethical?
a. Whether it will result in a loss of profits b. Whether stockholders would approve c. Whether the CEO would approve d. Whether it is legal