What are the three management functions that are central to meeting the needs of service customers?
a. Marketing, operations, and finance.
b. Marketing, operations, and human resources.
c. Marketing, finance, and accounting.
d. Marketing, finance, and operations.
e. Finance, accounting, and human resources.
b
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Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars available. Pat is experiencing ________
A) perceived risk B) multitasking C) cognitive dissonance D) sensory marketing E) consumerism
Checks of museum floor tile wear patterns, library check–out records, and agency appointment records are examples of which one of the following?
A. Direct observations D. "Pseudo–research" B. Motivational research E. Focus group research C. Indirect or unobtrusive measures
For the subnetting to function correctly, a ________ must be defined
A) defining mask B) subnet mask C) refining mask D) toning mask
Which of the following scenarios is likely to be valued in a culture with a short-term orientation?
A. Karobi's focus on the future B. Trevor's ability to save money for the future C. Chi's persistence to get the job done D. Jaqueline's thriftiness to save the company money E. Layton's reliance on traditions