______ is a type of unsecured promissory note issued by large, financially strong firms.
A. Trade credit
B. Commercial paper
C. A mortgage
D. Preferred equity
E. An accrual arrangement
Answer: B
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If you have strongly negative information to deliver as part of a positive message, you should
A) open with the negative information. B) use the indirect approach. C) put the negative information in a separate message. D) apologize for having to spoil the moment. E) put it at the beginning of the message.
According to your textbook, the least desirable way to include keywords in a résumé is in
A) an introductory statement. B) a standalone keyword summary. C) the work history section. D) the education section. E) the volunteer section.
Harry owns a Cadillac and a Porsche. Ryan has always wanted a Porsche and knows Harry owns one. Harry decides to sell his Cadillac and buy a BMW. A mutual friend of Ryan and Harry tells Ryan, "Harry's selling his car." Thinking Harry is selling the Porsche (he does not know he also has a Cadillac), Ryan calls Harry and says, "I'll give you $9,500 for your car." Harry, thinking Ryan is talking about the Cadillac, says, "You've got a deal." On what grounds is the above agreement open for rescission?
A. Mutual mistake B. Fraud C. Unilateral mistake D. Misrepresentation
The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries’ in promoting its products. The company decided to sell its products only through standalone, exclusive boutiques owned and maintained by Vision. This is an example of:
a. forward integration. b. associative integration. c. balanced integration. d. horizontal integration.