Name the seven major elements of the marketing manager's role in managing promotion.
What will be an ideal response?
Identify targets for promotion; establish goals for promotion; select the promotion mix; develop the message; select media for use in promotion; prepare promotion budget; establish measures of results.
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Once a company decides to target a particular country, it must determine the best mode of entry. Its broad choices are indirect exporting, direct exporting, licensing, joint ventures, and direct investment
Indicate whether the statement is true or false
Which conflict-handling style is selected because a member is not very concerned with meeting the needs of either oneself or the group members?
a. avoiding b. dominating c. obliging d. compromising
Brent and Leigh have been haggling for a long time and each of them are getting frustrated. The rep agrees to let Leigh have a small percentage off the price, but she does not feel it is enough. Eventually, they both give up something in order to agree on a price, but neither is satisfied with the outcome. This scenario illustrates which concept below?
a. Distributive bargaining b. Dissemination bargaining c. Assimilative bargaining d. Integrative bargaining
A third party beneficiary's status occurs:
a. after an assignment and delegation. b. when the third party is informed of the contract. c. when the third party beneficiary agrees to the contract terms. d. when the contract is created.