Longer news releases are:

a. never sent to broadcast media
b. seldom included in media kits
c. always sent only electronically
d. sent the way the medium prefers.


d

Communication & Mass Media

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In the heyday of the Penny Press newspaper content was reshaped to attract the maximum number of readers because advertisers ran their ads in papers with the largest circulation

Indicate whether this statement is true or false.

Communication & Mass Media

Lay testimony can be used to establish the objective validity of ideas

Indicate whether the statement is true or false

Communication & Mass Media

Kara is a single mother who comes to work looking disheveled and unorganized. If her supervisor evaluates Kara by saying "Kara is untidy and unorganized because she is a single mother," this is an example of

A) fundamental attribution error. B) overattribution. C) inconsistency D) self-serving bias.

Communication & Mass Media

The belief that all Latinos are highly emotional is an example of which obstacle to understanding others?

a) Prejudice b) Stereotype c) Discrimination d) Ethnocentrism e) Bias

Communication & Mass Media