In the heyday of the Penny Press newspaper content was reshaped to attract the maximum number of readers because advertisers ran their ads in papers with the largest circulation

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Situation analysis, objectives, target audience, key message, and strategy are all part of the ______.

a. tactics b. corporate social responsibility plan c. strategic plan d. stewardship program

Communication & Mass Media

As it relates to your topic, the _______________ is to fulfill a specific need for your audience

a. general goal b. thesis statement c. specific purpose d. occasion

Communication & Mass Media

Lenny says, "I don't like to lose arguments. The way I figure it, when you have a disagreement there can be only one winner." Lenny's orientation to conflict is best described as:

A) ?hit-miss. B) ?win-win. C) ?win-lose D) ?tie-tie. E) ?lose-lose.

Communication & Mass Media

Effective use of pauses is also known as effective _________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media