An IMC audit ________

A) analyzes the communications network used in marketing
B) evaluates an organization's customer databases
C) identifies and prioritizes key stakeholder groups
D) All of the above.
E) None of the above.


Answer: D

Communication & Mass Media

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Matching

1) opening A) "Hi." "How are you?" "Hello, this is Maria." 2) feedforward B) "Haven't we met before?" 3) business C) Emphasizes that most conversations are directed at achieving some goal. 4) feedback D) This is immediately done in face-to-face conversations and in your response to a previous e-mail. 5) closing E) It often reveals how satisfied the persons were with the conversation.

Communication & Mass Media

Define ethics and briefly discuss why it is important to be an ethical communicator

What will be an ideal response?

Communication & Mass Media

How might word pictures be used to enhance a speech about an event?

What will be an ideal response

Communication & Mass Media

In group discussions, introverts find it hard to both absorb all the information and formulate an immediate opinion about it

True False

Communication & Mass Media