According to the primacy effect, we tend to form an opinion based on information that is
a. the most positive.
b. the most credible.
c. received orally.
d. received first.
Ans: d. received first.
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The local newspaper allows readers to make comments on stories in its online edition. Readers do not have to give their names, and many of the comments are extreme. This is an example of __________ messages
a) onymous b) anonymous c) denotative d) connotative
Consonance is produced from a tendency for newspeople to confirm their own thoughts and opinions, making it look as if those opinions were emanating from the public.
Answer the following statement true (T) or false (F)
“You never get a second chance to make a first impression” exemplifies the principle of ___________
a. inevitability b. punctuation c. unrepeatability d. ambiguity
Isaac Corp has very good relations with its customers, who have several ways to give feedback about the company products
Customers can login to the company's website, call customer support, or even walk into the nearest outlet and register their complaints. The company always takes the feedback positively, implements it, and creates an improved version of the product. Which model of public relations is used by the company? a) Two-way asymmetric b) Press publicity c) Two-way symmetric d) Public information