Why did the makers of the cleaning product Jif change its name to Cif?

a. as part of an international standardisation strategy
b. they were sued by the makers of Jif lemon juice
c. because ‘cif’ means ‘clean’ in a number of languages
d. as part of their product portfolio management – they had too many similar products
e. it was a printing error


a. as part of an international standardisation strategy

Business

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A) channel communication; customer acquisition B) customer retention; channel efficiency C) customer acquisition; customer value D) channel communication; channel efficiency E) customer retention; customer acquisition

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Indicate whether the statement is true or false

Business