Why did the makers of the cleaning product Jif change its name to Cif?
a. as part of an international standardisation strategy
b. they were sued by the makers of Jif lemon juice
c. because ‘cif’ means ‘clean’ in a number of languages
d. as part of their product portfolio management – they had too many similar products
e. it was a printing error
a. as part of an international standardisation strategy
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The __________ is designed to monitor and enforce trade agreements.
A. World Bank B. WTO C. IMF D. GATT E. EU
Kotler based his 4 Cs on the idea that ________ is more important than ________
A) channel communication; customer acquisition B) customer retention; channel efficiency C) customer acquisition; customer value D) channel communication; channel efficiency E) customer retention; customer acquisition
Which of the following is a promotional technique that returns some or all of the purchase price to the buyer to encourage product trial or repurchase?
A) contest B) allowance C) loyalty program D) refund or rebate E) premium
The issuance of a note is recorded, on the books of the borrower, by crediting Cash and debiting Notes Receivable
Indicate whether the statement is true or false