Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________ research
A) focus group
B) survey
C) observational
D) behavioral
E) experimental
C
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The price/earnings ratio shows the ________.
A) dividend yield of the company B) market price of $1 of earnings C) proportion of total assets financed by debt D) value that the stock market places on the dividends paid by the company
The tort of defamation of character requires a plaintiff to prove that the defendant ________.
A. publicized a private fact about the plaintiff B. insulted people closely related to the plaintiff, such as family or friends C. published an untrue statement of fact about the plaintiff to a third party D. made one or more financial deals with the plaintiff under a false identity
While preparing a salad, the chef removes the core from a head of lettuce. This core would be classified as
a. defective. b. shrinkage. c. waste. d. scrap.
Undertaking strategies of suggestion boxes, complaint systems and customer surveys address which characteristic of services?
a. Intangibility b. Inseparability c. Variability d. Perishability e. Target audience involvement