A detailed plan for handling transportation and storage of a new product that is now being distributed to wholesalers nationwide is an aspect of which part of the "Four Ps"?
A. Price
B. Promotion
C. Product
D. Place
Answer: D
Business
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The U.S. at times applies antitrust law extraterritorially.
Answer the following statement true (T) or false (F)
Business
The step of the personal selling process in which a salesperson contacts a potential customer is called
A. making the presentation. B. cold calling. C. the preapproach. D. the approach. E. prospecting.
Business
When a bank draws a check on itself, the check is called a cashier's check
Indicate whether the statement is true or false
Business
Which of the following is a disadvantage inherent in advertising in magazines?
A. lack of demographic selectivity B. creative inflexibility C. long lead times D. poor reproduction quality E. low publication prestige
Business