Assume a paralegal has to explain why so many civil cases settle before going to trial; prepare that paralegal's response
What will be an ideal response?
The overwhelming majority of all types of cases settle—courts are crowded and parties want matters behind them. ADR options make settlements happen.
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Marketing messages passed from one individual to another through some form of Internet technology is:
A) interactive marketing B) cyberbranding C) viral marketing D) brand spiraling
Which of the following will help a service provider overcome the limits imposed by the inseparability of services?
A) using differential pricing B) working with larger customer groups C) providing complementary services D) concentrating on physical evidence and presentation E) standardizing the service process
Retention involves which processes?
a. symbolic coding
b. cognitive organization
c. symbolic rehearsal
d. all of the above
Which of the following is an appropriate computation for return on investment?
a. Net income divided by sales b. Net income divided by total assets c. Sales divided by total assets d. Sales divided by stockholders' equity