Ratings measure the audience as a percentage of all TV households in the area, whether the TV sets are on or off.
Answer the following statement true (T) or false (F)
True
The percentage of homes with sets in use (HUT) tuned to a specific program is called the audience share. Ratings, in contrast, measure the audience as a percentage of all (television households) TVHH in the area, whether the TV sets are on or off.
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