Which of the following is an advantage of brand loyalty?
A) It reduces the cost of production of goods.
B) It improves product quality and minimizes channel conflict.
C) It decreases switching costs for its loyal customers.
D) It reduces the costs of sales to customers.
D
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________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves and the resulting half scores are correlated
A) Internal consistency reliability B) Split-half reliability C) Test-retest reliability D) Alternative-forms reliability
Reversing entries simplify the entries to pay accrued liabilities from the previous accounting period.
Answer the following statement true (T) or false (F)
The brakes on Dirk's Tour de Valle bicycle malfunction, but he continues to ride it because he likes the thrill of the unstoppable acceleration. One night, enjoying a fast downhill pace, he speeds through a stop sign and is struck by a truck. In Dirk's suit against Tour de Valle, the bike maker can raise the defense of A) commonly known dangers
B) assumption of risk. C) inadequate warning. D) product misuse.
From time to time, some of the activities within the eight major functions of marketing are eliminated to provide for a more effective marketing process.
Answer the following statement true (T) or false (F)