Both Justin and Craig are business majors and live in the same dorm, but Justin's room looks like a Cabela's showroom, with fishing trophies and lures on the wall and pictures of fishing trips across the study desk, while Craig's room features
posters if his favorite musical group and stacks of CDs. The different between the two rooms reflects a difference in ________ between Justin and Craig.
A) motivational aptitudes
B) ego
C) brand awareness
D) lifestyle
D
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In using the need-satisfaction sales presentation approach, the needs of the customer should be determined in an initial sales call and then the solution to those needs should be presented in a follow-up sales call
Indicate whether the statement is true or false
Tyler's event planning company hired a new marketing assistant who focuses only on long-term organizational goals and objectives, ignoring the functional or operational level aspects of planning. For having a successful marketing planning experience, in which concept should the new assistant be trained?
A. Don't underestimate the implementation part of the plan. B. Stay strategic, but also stay on top of the tactical. C. Give yourself and your people room to fail and try again. D. Utilize input, but don't become paralyzed by information and analysis. E. Stay flexible.
What do you think are the dangers in focusing on unconscious bias as opposed to both conscious and unconscious bias?
What will be an ideal response?
Visualization:
A. uses statistical and other quantitative tools to turn data into useful information B. uses various databases and relates elements from the diverse databases to create information C. compares an organization's performance metrics to industry standards or comparable selected organizations D. presents data in charts and graphs to emphasize key points