Group cohesion and loyalty are highly valued in ______ cultures.
a. high-context
b. collectivist
c. low-context
d. individualistic
b. collectivist
You might also like to view...
Nike provides technical specifications to a subcontractor or local manufacturer for its products. What is this arrangement called and what are its major benefits and drawbacks?
What will be an ideal response?
Jaime Gonzalez owns a small publishing company in Utah and has a very restrictive budget for the market research he currently needs to conduct. He requires a large sample size for his research in order to arrive at insightful conclusions
Additionally, he wants to have excellent control over his sample. Keeping in mind his restrictive budget and other specifications, which of the following methods of contact would you advise Jaime to use? A) telephone interviews B) individual interviews C) online surveys D) mail questionnaires E) focus group interviews
Once a company has decided to employ a particular generic competitive strategy, then it must make the following additional strategic choices, except whether to
A. create and deploy company resources to cause rivals to defend themselves. B. display a strong bias for swift, decisive, and overwhelming actions to overpower rivals. C. focus on building competitive advantages. D. pay special attention to buyer segments that a rival is already serving. E. employ the element of surprise as opposed to doing what rivals expect and are prepared for.
Higher-income consumers visiting ________ feel like they are on a treasure hunt, searching for a bargain.
A. category specialist stores B. services retailers C. department stores D. big-box retailers E. extreme-value retailers