Over the years, Coordinated Management of Meaning (CMM) has been investigated using multiple approaches to knowing. Earlier research with CMM primarily used ________ approaches.

A. critical
B. interpretive
C. practical
D. empirical


Answer: D

Communication & Mass Media

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What is the key to multimedia – combining text, image, and sound in two-way communication channels?

a. digitization b. narrowcasting c. synchronicity d. interactivity

Communication & Mass Media

In the past, Sleav Corp followed an open system for communication, which worked for many years

When the company had to expand its business operations and employee functions, the company faced difficulties in tweaking or changing the communication system. In this scenario, what does the company need to solve the problem, and why? a) Equifinality; so that the company can use a variety of approaches to reach its goa b) Postmodernism; so that the company can alienate itself from its past communication process c) Hegemony; so that the most experienced employees can retain control over the communication process d) Socialization; so that the company can actively help its employees learn the communication process because it is a norm.

Communication & Mass Media

Heather was in the midst of an excellent speech on campus history when she made a minor mistake by giving the wrong date for the opening of a campus building. She suddenly stopped speaking and said, "Oh, I messed up." Then she provided the correct date. The rest of her speech went well, but all she could think about afterward was her mistake. What is the major piece of advice from your textbook that Heather needs to be reminded about?

A. You should work especially hard on your introduction. B. There is no such thing as a perfect speech. C. Audiences usually can't tell how nervous a speaker is. D. It is natural for public speakers to be nervous. E. You should take slow, deep breaths before you speak.

Communication & Mass Media

Reasoning from principle moves from a general principle to a specific conclusion.

Answer the following statement true (T) or false (F)

Communication & Mass Media