The larger the audience, the more likely you are to interact with them.

a. true
b. false


Ans: b. false

Communication & Mass Media

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When a judge issues a contempt citation for the purpose of coercing a journalist to reveal information, this is sometimes called

a. administrative contempt. b. criminal contempt. c. civil contempt.

Communication & Mass Media

When distributing a news release via email, where should you put the content of a short release?

a. in an attachment b. in a hyperlink in the subject line c. in a URL link in the body of the email d. in the body of the email

Communication & Mass Media

Among the advantages that magazines offer over newspapers are better printing, a longer shelf-life, and

A) higher subscription. B) a less demassified audience. C) more flexibility in reservation and printing time. D) pass-along circulation.

Communication & Mass Media

Which of the following is a psychographic analysis by values, lifestyle and life stage?

A) VIRIS B) PALZ C) PRISM D) VALS

Communication & Mass Media