The difference between basic research and applied research is that basic research is conducted to:
A) determine the most effective advertising copy
B) determine the most appropriate price for new products
C) determine the most efficient distribution channels for products
D) expand our knowledge rather than solve a specific problem
E) determine the most desired features in new products
D
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The auditor's report is generally addressed to the:
A. stockholders of the company. B. chief financial officer. C. securities and exchange commission. D. chief operating officer.
Assume the indirect method is used to compute net cash flows from operating activities. For this item extracted from the financial statements-Gain on Sale of Investment-indicate the effect on net income in arriving at net cash flows from operating activities by choosing one of the following:
A) Add to net income to arrive at net cash flows from operating activities. B) Subtract from net income to arrive at net cash flows from operating activities. C) Not used to adjust net income to calculate net cash flows from operating activities.
Match each term with the correct statement below.
a. marketing b. product c. exchange d. utility e. consumer markets f. industrial markets g. market segments h. target market 1. The ability of a product to satisfy a consumer need. 2. The ultimate purpose of marketing activities 3. Tangible goods, services, ideas 4. Individuals and organizations that purchase products in order to produce products to sell to others. 5. Groups of individuals with one or more similar product need
Stage 1 of the industry life cycle is characterized by all of the following EXCEPT:
A) there is little demand for the company's products and services. B) the firm's revenue is low but there are high prospects for growth. C) competition is fierce and profit margins begin to narrow. D) firms need a significant amount of cash in order to grow.