Match each term with the correct statement below.
a. marketing
b. product
c. exchange
d. utility
e. consumer markets
f. industrial markets
g. market segments
h. target market
1. The ability of a product to satisfy a consumer need.
2. The ultimate purpose of marketing activities
3. Tangible goods, services, ideas
4. Individuals and organizations that purchase products in order to produce products to sell to others.
5. Groups of individuals with one or more similar product need
1. D) utility
2. C) exchange
3. B) product
4. F) industrial markets
5. G) market segments
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a. current assets b. intangible assets c. plant assets d. property, plant, and equipment
What was the primary grievance that amplified anti-English sentiment in the American colonies and ultimately sparked the first violent rebellions?
a. economic depression b. rough treatment by British soldiers c. unfair taxation d. government failure to protect colonists against indigenous attacks
When nonverbal signals reinforce your words, ________
A) listeners have greater recall B) your audience will not have confidence in your words C) your nonverbal communication carries less weight than your words D) you undermine your persuasiveness E) your cues conflict with your message
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A. creating B. leading/contributing C. helping/assisting D. analyzing/solving problems