On a national basis, a single entity may own television stations reaching up to what maximum percentage of the national TV viewing audience?
A. 25 percent
B. 50 percent
C. 28 percent
D. 39 percent
Answer: D
Communication & Mass Media
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The campaign with REI called #OptOutside focused on ______.
A. social care B. nonprofit and cause-related marketing C. business engagement D. international social media
Communication & Mass Media
The Tax Amnesty 2015 campaign relied heavily on ______.
A. personal interviews B. focus groups C. surveys D. available data from the 2005 Tax Amnesty program
Communication & Mass Media
Research shows that only about 20% of married and single couples experience violence in their relationships
a. true b. false
Communication & Mass Media
In Chapter 1, it is suggested that managers need several skills in varying degrees. Which of the following is not one of the skills?
a. technical b. conceptual c. human d. ethics e. marketing
Communication & Mass Media