The campaign with REI called #OptOutside focused on ______.

A. social care
B. nonprofit and cause-related marketing
C. business engagement
D. international social media


B. nonprofit and cause-related marketing

Communication & Mass Media

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Which of the following is NOT an organizational pattern mentioned in the book?

A. Sequential Order B. Causal Order C. Spatial Order D. Topical Order

Communication & Mass Media

People who are used to large power distances may be uncomfortable in settings, such as classrooms and workplaces, where hierarchy is unclear or ambiguous

Indicate whether the statement is true or false

Communication & Mass Media

When marketing digital games, if a marketer emphasizes cultural activities within game play, such as weddings and parties, the niche audience he or she is focusing on is:

a. older gamers b. female gamers c. socializers d. partiers

Communication & Mass Media

A lack of _____ is said to be the primary characteristic of destructive conflict

a. verbal communication skills b. similar values c. flexibility d. money

Communication & Mass Media