Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others
Indicate whether the statement is true or false
TRUE
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What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average, users only use about 20 apps a month?
What will be an ideal response?
A company's public image is important to its recruiting efforts because
A) the best firms assume that the best employees want to work for them. B) public relations is the fastest growing department of most businesses. C) most employees at some point in their careers carry out personal selling. D) the media pay more attention to firms who spend more on recruitment advertising. E) most firms have at some time violated federal ethics rules.
Franchising is a form of
A. licensing. B. joint venture. C. contract manufacturing. D. contract management.
The 3-x-3 writing process does not apply to presentations since they are delivered verbally
Indicate whether the statement is true or false