________ is the process of taking a creative idea and turning it into a useful product or work method.
A. Innovation
B. Inspiration
C. Creativity
D. Ingenuity
Answer: A
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Compare and contrast line extensions and product modifications.
What will be an ideal response?
A business client has inquired of your law firm as to how to handle the request to provide an employee with an accommodation
The employee has developed a vision problem, and he now needs enlarged documents and enlarging products downloaded onto his computer. These accommodations would cost under $2,000. The attorney's response will be: A) the ADA requires that the accommodations be provided. B) the ADA requires that the accommodations be denied. C) Title VII requires the accommodations. D) Title VII requires that the accommodations be denied.
Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except
A) testimonials B) money-back guarantees. C) application forms. D) free samples or trials.
Which of the following is not a boundaryless organizational design?
A. modular B. matrix C. barrier-free D. virtual