A supermarket places its store brand of blackberry jam priced at $5 per jar in the fruit preserves aisle, alongside the jam jars of a better known brand—whose products are priced at $8 apiece
Store managers reason that customers are more likely to choose the store brand instead of the better-known brand when they realize the price difference. What price adjustment strategy is evident in the supermarket's reasoning?
A) by-product pricing
B) product bundle pricing
C) captive product pricing
D) psychological pricing
E) seasonal pricing
D
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A company purchases an oil well for $400,000. It estimates that the well contains 500,000 barrels, has a ten-year life, and has no salvage value. If the company extracts and sells 40,000 barrels during the first year, how much depletion expense should be recorded?
A) $32,000 B) $40,000 C) $80,000 D) $200,000
When a company receives an SBIR grant, any patent rights and software generated belong to:
A. the entrepreneur. B. the bank securing the loan. C. the Federal Government. D. the Small Business Administration.
All of the following are types of direct marketing except
A. catalog marketing. B. direct-response marketing. C. direct selling. D. television home shopping. E. online retailing.
The variance of a binomial distribution for which n = 75 and = 0.20 is:
a. 375. b. 75. c. 15. d. 12.