The demand-based pricing approach is suited for situations where the distribution channels for
the product are restricted to one or two sources.
Indicate whether the statement is true or false
FALSE
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Franchisors and chains that desire a uniform image should consider _____
a. prefabricated structures b. prototype stores c. recessed storefronts d. modular structures
Who developed five cross-cultural competencies for leaders?
A. Adler and Bartholomew B. Hofstede C. Lord and Maher D. House et al.
Which of the following best describes jargon?
A) a fad expression that is short-lived B) a polite expression that is used to soften the impact of an unpleasant situation C) a cultural tradition D) efficient terminology when communicating within specialized groups E) a denotative phrase that characterizes vertical communication
"Clorox" is a generic mark
a. True b. False Indicate whether the statement is true or false