Franchisors and chains that desire a uniform image should consider _____
a. prefabricated structures
b. prototype stores
c. recessed storefronts
d. modular structures
b
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Answer the following statements true (T) or false (F)
1. The halo effect occurs only with positive traits. 2. Leah has hired two new employees for her team, Jake and Margaret. Jake is outgoing and attractive, while Margaret is very bright but seems quiet and unsure of herself. Leah immediately expects Jake to outperform Margaret at the job. Jake is likely experiencing the halo effect. 3. The activity of inferring causes for observed behavior is called causal attribution. 4. In the fundamental attribution bias, people tend to take more personal responsibility for success than for failure.
______ is the failure of an employee to report to the workplace as scheduled.
A. Turnover B. Effectiveness C. Absenteeism D. Productivity
The two biggest drawbacks or disadvantages of unrelated diversification are
A. underemphasizing the importance of resource fit and the strong likelihood of diversifying into businesses that top management does not know all that much about. B. volatile sales and profits and making the mistake of diversifying into too many cash cow businesses. C. the difficulties of competently managing many different businesses and being without the added source of competitive advantage that cross-business strategic fit provides. D. insufficient cash flows to finance so many different lines of business and a lack of uniformity among the strategies of the businesses it has diversified into. E. over-investing in the achievement of economies of scope and the difficulties of achieving a good mix of cash cow and cash hog businesses.
When companies divide markets using characteristics such as age, gender, income, education, and family size, they are segmenting the market by ________.
Fill in the blank(s) with the appropriate word(s).