Contrast message titles and generic headings
Message titles are used to identify the section topic and also its major conclusion. Newspapers and magazines use this type of heading to serve as a preview or as an executive summary. Message titles are helpful for readers who prefer directness so they can skim just the headings.
Generic headings identify only the overall topic presented in a particular section. The general conclusion is not presented. Generic headings are used in most indirect reports.
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The ________ concept holds that consumers will favor goods and services that offer the most in quality, performance, and innovative features
A) societal marketing B) marketing C) selling D) production E) product
Which of the following is a form of objection that a state can raise against complaints brought against them?
A. expropriation B. arraignment C. lack of nationality D. negligence
A third party beneficiary is someone who is not:
a. a legal and recognized type of beneficiary. b. intended to benefit from the contract. c. a party to the original contract. d. intended to enforce the contract.
When the Fed sells securities, _____.
A. banks become flush with funds B. banks cut back on the loans C. credit becomes readily available D. the money supply increases