Occasionally writers, directors, and producers design a project specifically with a particular star in mind, hoping to capitalize on audience expecta¬tions. What are these projects called and why?

What will be an ideal response?


Such projects are called "star vehicles," because they showcase that star's persona—a vehi¬cle to be driven by the star.

Communication & Mass Media

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Nonassertive separation strategies are used by people who assume that segregation is a part of everyday life.

Answer the following statement true (T) or false (F)

Communication & Mass Media

"It was now clear as day to the authorities that Amir was indeed the notorious thief who had managed to evade arrest till now. The authorities had been searching high and low for him for over a year now." Which basic technique of mass media writing does the statement lack, and why?

a) Practice brevity; as the writer could have said the same thing in fewer words without changing its meaning.
b) Use simple words; as words like "notorious" could have been replaced by simpler words like "infamous."
c) Compose simple sentences; as the second sentence can be broken down into two simpler sentences, which would make for better reading.
d) Transitions; as the discovery of the thief comes as a surprise to the reader reading the sentence.

Communication & Mass Media

Ryan has spent a lot of time working at the local homeless shelter and this has made his attitudes more positive toward government programs to help the poor. Nick also has a positive attitude towards government programs to help the poor, but does not have an personal experiences working with the poor. Based on existing research, who is more likely to vote for a local tax increase to fund more shelters?

a. Ryan b. Nick c. they are equally likely d. neither is likely

Communication & Mass Media

Provide an example of conversational hypertext, as detailed by the text’s authors.

What will be an ideal response?

Communication & Mass Media