Identify two aspects of advertising that a marketer can control and two aspects of advertising that a marketer cannot control
What will be an ideal response?
A marketer can control the creation and placement of advertisements in different media, but a marketer cannot control how competitors react or how consumers respond to the advertisement.
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In a bar chart depicting a percentage distribution, "high variability" is noted when:
A) the bars are roughly equal B) one bar is much larger than all the other bars C) two or more bars are much larger than all the other bars D) the bars are divided into sub-bars E) none of the above; a bar chart cannot show variability
Which of the following statements about misrepresentation is most likely true?
A. Even if the salesperson misrepresentation statement is made innocently, many courts will award damages to the customer. B. When salespeople loosely describe their product or service in glowing terms, those statements can be relied upon by the potential buyer. C. Generally, the more knowledgeable the customer, the greater the chances the court will interpret an incorrect statement by a salesperson as an actionable misrepresentation. D. When a salesperson makes claims of a "factual nature" regarding a service's inherent capabilities, the law does not treat these comments as statements of fact and warranties. E. A salesperson's opinion about the quality of the product being sold is known as sales puffery and is legally actionable.
A lengthy, solicited proposal, whether internal or external to the organization, would be formatted as a _________ report.? A. letter B. memo or email C. formal
Fill in the blank(s) with correct word
The objective of customer order fulfillment is to
A) get the correct orders to customers by the promised due date at the lowest possible cost. B) maintain a record of product receipt and complete payment. C) maximize the conversion of customer arrivals to customer orders. D) ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.