Which of the following is a characteristic of the Japanese culture?
A. Balance between a group and a personal orientation
B. Nonconformance to hierarchic position
C. Merit-based reward
D. Group orientation
Answer: D
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Starbucks entered India via an alliance with the Tata Group. They are sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:
A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Regular Marketing.
Mendes Charters reported the following information at December 31, 2016: Preferred stock, $100 par, 500 shares authorized, and outstanding; cumulative; nonparticipating; callable at par value $ 50,000 Common stock, $12 par, 50,000 shares authorized and outstanding 600,000 Additional paid-in capital—Common 25,000 Retained earnings 825,000 Mendes' total contributed capital is
a. $650,000 b. $675,000 c. $1,500,000 d. $625,000
Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer
A) selective attention B) selective distortion C) subliminal perception D) voluntary attention E) selective retention
When companies sell on the Internet, price becomes transparent, and price differentiation between countries declines
Indicate whether the statement is true or false