According to the article Who's Afraid of the Big Bad Ad? about fear appeals in advertising, the strong

group saw an advertisement which featured

(a) testimony from many attack victims
(b) a cartoon in which a coyote stuns the roadrunner
(c) a realistic reenactment of an attack played byactors
(d) a real 911 call from a woman dealing with an intruder in her house


D

Psychology

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Research on child and youth heroes found that

A. children most frequently named cartoon characters as their heroes B. adolescents most frequently named parents as their heroes C. children most frequently named sports stars as their heroes D. adolescents most frequently named sports stars as their heroes.

Psychology

A stimulus in the environment is to ______ as a stimulus in our mind is to ______.

A. a distal stimulus; a proximal stimulus B. top-down processing; bottom-up processing C. a proximal stimulus; a distal stimulus D. bottom-up processing; top-down processing

Psychology

The concept of midlife crisis might accurately be described as

A) scientifically valid. B) global. C) rare. D) universal.

Psychology

Which of the following is a grouping of the types of intelligence included in Sternberg's triarchic theory of intelligence?

A. sensorimotor, preoperational, and concrete operations B. analytical, creative, and practical C. linguistic, musical, and bodily-kinesthetic D. intrapersonal, interpersonal, and naturalistic

Psychology