Which of the following is not one of the reasons a company might launch new competitive actions?
A. to find new sources of raw materials
B. to obtain first mover advantages
C. to improve market position
D. to capitalize on growing demand
Answer: A
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The primary goals of contests and sweepstakes are to encourage customer traffic and boost brand switching behavior
Indicate whether the statement is true or false
To fend off a competitive attack, defensive-minded companies
A. avoid giving suppliers volume discounts or providing them with better financing terms from the strategic response in order to maintain current profitability levels. B. avoid competitor's clients since their loyalty will not allow them to switch. C. void all lengthy warranties to save money. D. use innovation and intellectual property protection to obtain product line exclusivity to force competitors to use other distributors. E. remain steadfast to current product features and models to ensure resources are not diverted toward unproductive efforts.
Every aspect of a project has a technical dimension and a human dimension
Indicate whether the statement is true or false
Which of the following is a capital budgeting method?
A) return on assets B) net present value C) inventory turnover D) return on equity