Which of the following is not an internal control procedure?
a. authorization
b. management's operating style
c. independent verification
d. accounting records
B
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A captive customer is most likely to ________
A) have a low purchase amount B) recommend a brand or company to others C) have a weak product preference D) have a high customer loyalty index E) have a high desire to repurchase
Virgin Mobile has a history of using cutting edge advertisements. It poked fun at religion in its 2004 holiday commercial Christmas-hanukwanzakah”, and it had the company’s founder, Sir Richard Branson, stand in a nude suit in New York’s Times
Square as part of a “Nothing to Hide” campaign. Are marketing tactics that are tasteless and risqué also unethical?
Markup pricing is popular because when all firms in the industry use this pricing method, prices tend to be similar, so price competition is minimized
Indicate whether the statement is true or false
Discretionary costs are often difficult to control because
a. it is difficult to measure the cost. b. they cannot be changed in the short run. c. they cannot be changed from period to period. d. it is difficult to measure the benefits of discretionary activities.