Virgin Mobile has a history of using cutting edge advertisements. It poked fun at religion in its 2004 holiday commercial Christmas-hanukwanzakah”, and it had the company’s founder, Sir Richard Branson, stand in a nude suit in New York’s Times
Square as part of a “Nothing to Hide” campaign. Are marketing tactics that are tasteless and risqué also unethical?
One of the purposes of marketing is to make a company or product known to potential consumers. Marketing that is in poor taste offends some stakeholder’s preferences or values. Tasteless advertising is justified on the basis that the consumer does not remember the advertisement, but does remember the product name. Tasteless advertisements are simply a means of communicating brand name information. But something that is in poor taste is not necessarily unethical. It becomes unethical when the advertisement uses people as a means to an end, or when the advertisement is designed to exploit vulnerable consumers.
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The numerical value of the variance
A. is always larger than the numerical value of the standard deviation. B. is always smaller than the numerical value of the standard deviation. C. is negative if the mean is negative. D. can be larger or smaller than the numerical value of the standard deviation.
What is meant by the phrase, “Quality is a virtue of design”?
What will be an ideal response?
The most obvious persuasive technique is an appeal based on ______________
a. repetition and insistence b. logic and reasons c. coercion and deception d. confusion and jargon
Wanda has an idea for a novel, but she won't have time to write it until next year. She may protect it by means of:
a. a patent. b. a copyright. c. registration of the idea. d. An idea that has not yet been developed into a tangible form cannot be protected.