Marcia was describing a humorous ad to her friend, who asked her what product it was for. She said she didn't know because there were so many ads on TV that she got them all mixed up. This demonstrates the problem advertisers have with ________.
A. frequency
B. reach
C. clutter
D. impact
E. volume
Answer: C
Business
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What will be an ideal response?
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Sometimes codes of ethics are used to force members to comply with organizational rules. This reflects which metaphor?
A. code as rule book B. code as magnifying glass C. code as club D. code as shield
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What is the connection between Rajat Gupta and insider trading?
What will be an ideal response?
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Under the _____, all sales have an implied warranty.
A. Label Law B. Lanham Act C. Bill of Rights D. Good Housekeeping Seal E. Uniform Commercial Code
Business