Sometimes codes of ethics are used to force members to comply with organizational rules. This reflects which metaphor?
A. code as rule book
B. code as magnifying glass
C. code as club
D. code as shield
C. code as club
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When your audience will be receptive or open minded to the data in your report, which approach is most effective?
A) Persuasive B) Direct C) Analytical D) Indirect E) Proposals
Glee and The Wall Street Journal are both examples of ________-specific media within each general media type
A) alternative media B) major media C) media vehicles D) media multitaskers E) micromedia
Answer the following statements true (T) or false (F)
1. Managers are most dependent on employees to let them know about unethical behavior occurring in their company or department. 2. The False Claims Act provides protection and assistance to whistleblowers, but it does not provide financial compensation. 3. Without frequent interaction with subordinates, it is difficult for a manager to cultivate approachability. 4. Privacy and confidentiality are key components of a managerial open-door policy. 5. When a direct manager is not ethically approachable, an employee with an ethical issue should always contact a third-party ethics enforcement line or organization.
In MPR, marketers refer to the media and groups who influence others as
A) positioners B) advertisers C) publicists D) connectors E) ultimate audiences