The advantage of branding a product is that it
a. differentiates the product from those of competitors
b. makes the product more tangible
c. changes the core benefit offered
d. provide products with a distinctive look or feel
e. all of the above
A
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According to COSO ERM, which of the following is not one of the bases that should be used to analyze the risks of an identified event?
A. Control risk. B. Inherent risk. C. Residual risk. D. Organizational risk.
The following represents the probability distribution for the daily demand of computers at a local store. Demand Probability 0 0.15 1 0.25 2 0.35 3 0.2 4 0.05 ? The expected daily demand is
A. 1.0. B. 1.75. C. 2.0. D. 1.09.
The greatest risk for a new product or service offering is to present
a. a similar offering to an existing market b. a dissimilar offering to a radically different market c. a similar offering to different but similar market d. a dissimilar offering to an existing market e. a similar offering to a dissimilar market
Assertiveness is particularly helpful to the leader when
A) attempting to point the group in the right direction. B) practicing servant leadership. C) practicing participative leadership. D) engaging in independent decision making.