When promotional materials are only sent to customers who have given their approval, the program is called:
A) direct mail
B) Internet marketing
C) permission marketing
D) a frequency program
C
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Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? A) advertising B) direct marketing C) events and experiences D) sales promotions E) publicity
In product-based tailored sourcing, low-volume products with uncertain demand are obtained from a flexible source, while high-volume products with less demand uncertainty are obtained from an efficient source
Indicate whether the statement is true or false.
The most relevant form of growth for valuing a firm's common stock is internal growth
Indicate whether the statement is true or false
Covered interest arbitrage can be taken advantage of when premiums in forward rates are not
exactly equal to the interest rate differential between two countries. Indicate whether the statement is true or false