Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity
D
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In the context of media timing, ________ means scheduling ads evenly within a given period
A) sequencing B) narrowcasting C) continuity D) routing E) pulsing
Unit fixed costs vary inversely with activity or volume
Indicate whether the statement is true or false
The impact on a firm's income resulting from a change in the number of units sold can be assessed by multiplying the unit contribution margin by the change in units sold assuming that fixed costs remain the same
Indicate whether the statement is true or false
Compare and contrast the average, previous, and adjusted balance methods
What will be an ideal response?