Pola develops a new espresso machine, which she names "Sure Shot." She also writes the operating manual. Pola can obtain trademark protection for
A. the espresso machine.
B. the "newness" of the espresso machine.
C. the name.
D. the operating manual.
Answer: C
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The process of using sophisticated statistical techniques to extract and analyze data from large databases to discern patterns and trends that were not previously known is called:
A. Data Mart. B. Business Intelligence. C. Data Mining. D. Data Warehouse.
The balance sheet of Flo's Restaurant showed total assets of $600,000, liabilities of $160,000 and stockholders' equity of $540,000. An appraiser estimated the fair value of the restaurant assets at $680,000. If Alice Company pays $770,000 cash for the restaurant, what is the amount of goodwill?
A. $230,000 B. $90,000 C. $250,000 D. $170,000
When Hallmark stores offer a product line that includes everything you need to have a Spiderman-themed birthday party, what is the primary segmenting dimension that Hallmark is using?
A. family size B. benefits sought C. size of city D. rate of use E. gender
If the random variable x is exponentially distributed with parameter = 1.5, then P(2 x 4), up to 4 decimal places, is:
a. 0.6667. b. 0.0473. c. 0.5000. d. 0.2500.