In conducting ________, the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes
A) a customer value analysis
B) benchmarking
C) entrepreneurial marketing
D) intrepreneurial marketing
E) a customer lifetime value estimate
A
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To reduce the number of variables, a large set of variables can often be replaced by the set of cluster components
Indicate whether the statement is true or false
Companies that define their missions in terms of products or technologies are considered myopic primarily because ________
A) products and technologies result in low returns on investment B) consumer preferences with regard to products and technology are difficult to predict C) consumer preferences for different product categories vary from time to time D) products and technologies eventually become outdated E) most consumers are not comfortable using sophisticated technology during the buying process
In which of the following situations should a company use process costing rather than job order costing?
A) If the product cost is accumulated in a single Work in Process Inventory account B) If the product is produced based on individual customer specifications C) If the product is composed of mass-produced homogeneous units D) If the product goes through a single stage of production
Freenomics is a new business model based on pricing goods ________
A) based on psychological factors B) at zero or close to zero C) using crowdsourcing D) using odd-even pricing E) using the price-placebo effect