Companies that define their missions in terms of products or technologies are considered myopic primarily because ________
A) products and technologies result in low returns on investment
B) consumer preferences with regard to products and technology are difficult to predict
C) consumer preferences for different product categories vary from time to time
D) products and technologies eventually become outdated
E) most consumers are not comfortable using sophisticated technology during the buying process
D
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Which of the following was the first major antitrust law?
A. Celler-Kefauver Antimerger Act. B. Sherman Act. C. Federal Trade Commission Act. D. Clayton Act.
Which of the following is not a type of non-comparative scale?
A) semantic differential B) constant sum C) Likert D) both A and C
Most people have grown accustomed to ______ speech, and prefer to listen either to it or to someone who sounds just like they themselves do.
a. Southern b. Northern c. Midwestern d. West Coast
According to the text, wisdom and knowledge are synonyms.
Answer the following statement true (T) or false (F)