Kaylee attended a conference where the main speaker helped the audience understand how to use the new accounting software. What strategy did this speaker use?

A. informative
B. entertaining
C. persuasive
D. forensic


Answer: A

Communication & Mass Media

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For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives.

A. strategies B. tactics C. messages D. situational analysis

Communication & Mass Media

Just as important as selecting a topic is to know which ones to avoid. Which of the following

would be a good choice for a speech? A) subjects about which you have first-hand knowledge B) commonplace, obvious topics C) complex subjects backed up with lots of statistics D) all of the above

Communication & Mass Media

Which of the following descriptions characterize agape?

A) peace and slowness B) trust and suspicion C) novelty and predictability D) compassion and selflessness

Communication & Mass Media

With regard to placing information, you should consider

A. limiting the total amount of evidence and creating a SET (statistics, examples, and testimony). B. “chucking” your evidence into fewer pieces making it more comprehensible. C. placing the strongest concepts at the beginning of your speech. D. All of the above

Communication & Mass Media