For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives.

A. strategies
B. tactics
C. messages
D. situational analysis


A. strategies

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. The free press clause of the First Amendment absolutely protects reporters from criminal contempt of court citations. 2. The Privacy Protection Act prevents both state and federal law enforcement officers from seizing journalists’ materials or work products. 3. Reporter’s privilege is bolstered by state laws that explicitly shield the confidential information gathered by journalists. 4. Courts have not established a clear and consistent standard for those who are protected by reporter’s privilege. 5. Wyoming was the first state to enact a shield law.

Communication & Mass Media

When a persuaders is perceived as having a similar attitudes to those of the message receiver which of the following is true:

a. the persuasive effect is increased b. the receive is more likely to like the speaker c. The speaker is perceived as being more credible d. the speaker is perceived as being more trustworthy

Communication & Mass Media

Discuss the implications for intercultural communication in the phrase “Our brain both is shaped by the external world and shapes our perception of the external world.”

What will be an ideal response?

Communication & Mass Media

Here are the main points for a speech explaining the reasons for the current shortage of teachers.I. Teachers are leaving the profession because of low pay.II. Teachers are leaving the profession because of excessive bureaucracy.III. Teachers are leaving the profession because of inadequate facilities.These main points are arranged in ________ order.

A. topical B. descending C. consecutive D. ascending E. chronological

Communication & Mass Media