Marketers find it much easier to evaluate the effectiveness of advertising than the effectiveness of sales promotions.
Answer the following statement true (T) or false (F)
False
An advantage of sales promotions is that a marketer can measure how many people used, for example, a coupon.
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Which principle tells us that the whole is greater than the sum of its parts?
A. principle of communication B. principle of nonsummativity C. systems process of equifinality D. mutual influence
Which of the following are intermediaries that receive fees for facilitating transactions in markets such as real estate, food, and used equipment in which there are a lot of small buyers and sellers?
A) manufacturers' agents B) selling agents C) commission merchants D) merchandise brokers E) sale mediators
What is the difference among vertical, horizontal, and grapevine communication?
What will be an ideal response?
Mediated technology ______.
A. improves control of specific jobs B. hinders horizontal integration C. does not positively alter vertical communication D. increases managers within a company