BFOQ is an acronym for which of the following?
A. Bonus For Other Questions
B. Broken Formats Or Questions
C. Bona Fide Open Qualifications
D. Bona Fide Occupational Qualification
D. Bona Fide Occupational Qualification
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________ provides a measure of marketing profits that demonstrates how much the company's investment in marketing and sales contributes to company profits
A) Return on equity B) Marketing ROS C) Net marketing contribution D) Marketing ROI E) Sales-to-assets ratio
A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is
called the funnel approach. Indicate whether the statement is true or false
Which of the following is an example of a study whose goal is to find opportunities or to identify problems with an existing strategy?
A) pricing test B) image analysis C) web site evaluation D) environmental analysis studies E) tracking studies
Which of the following is an effective suggestion for dealing with sales call reluctance?
A) Try to avoid feeling anxious about the initial contact because anxiety is abnormal. B) Do not anticipate success because you may become overconfident. C) Avoid the loss of spontaneity that comes with a well-rehearsed approach. D) Develop a deeper commitment to your goals. E) Employ the premium approach method.