The product concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependence
Indicate whether the statement is true or false
FALSE
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Which type of nonprofit organization offers services to all clients within its jurisdiction?
A. Administrative B. Mutual-benefit C. Aid-based D. Authority E. Commonweal
_____ refers to the physical devices that make up a computer.
A. Hardware B. Software C. Data D. Information
The main significance of the PATCO strike in 1981 was that:
A. It resulted in the fragmentation of the labor movement by splitting key unions such as the Teamsters and SEIU from the AFL-CIO. B. It made it lawful for employers to hire permanent strike replacements during an economic strike. C. It heralded a new era of labor-management peace in the U.S. D. It marked a turn in U.S. labor relations toward much more adversarial relations between management and labor.
Which of the following statements does not describe personalization implemented as a CRM program?
A. With the availability of customer-level data and analysis tools, retailers can now economically offer unique benefits and target messages to individual customers. B. It overcomes a limitation of CRM strategies that treat all customers in a platinum segment as identical. C. The Internet channel provides an opportunity for retailers to automate personalization and efficiently develop relationships similar to those that many small local retailers have with customers. D. It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers. E. The effective use of customer information in personalization programs creates the positive feedback cycle in the CRM process.